From its inception, we’ve been excited about HD Radio. Having been involved with the launch of satellite radio, we believed that terrestrial radio would not only meet the challenge head on, but become better for the experience. However, having been involved in the launch of several early FM Multicast channels, we are concerned that much of the programming created two years ago is not different enough, not compelling enough to convince ANY group of listeners to run out and purchase HD receivers.

WE CAN MOVE HD RECEIVERS! Without receivers, it matters not how compelling or interesting the programming. Through our relationship with HD Receiver suppliers and their retailers, we can drive demand for receivers in your market. Once they discover HD2 programming designed specifically for them, they will share radio's best kept secret with friends, co-workers, children and others, spreading that listening beyond "Their" programming, across all HD2 offerings.

Compelling, entertaining, interactive, The Standard is the solution to programming your HD2 channels.

The Standard will develop unique means of monetizing these niche formats, The Standard can deliver HD listeners and HD receivers that will help ALL HD multicast stations grow audience. Additionally, The Standard delivers compelling 24/7 program content requiring little or no human intervention (labor costs) at the local station.

AND The Standard delivers REVENUE SHARING opportunities to local affiliates.