The Standard is the Soundtrack for an entire generation and their lifestyle. Not the same old format of "memories" that existed for 40+ audiences 25 years ago. That audience has now marched into retirement. Today's 40+ has been largely ignored with the consolidation of terrestrial radio. Yet this oft over-looked demo controls nearly 57% of all discretionary income in the US. The Standard is your answer to tapping into this loyal and influential audience.

Baby Boomers
We've developed the NEW AC for 40+ Baby Boomers. Contemporary Standards is based on the greatest pop culture contribution of the 20th Century, The Great American Songbook. Long gone are the stale, old recordings catering to a 40+ audience of the 1970s. The Standard is based on bringing this great contribution of art to the 21st Century with recordings by today's artists like Michael Buble, Diana Krall and Chris Botti. These great songs have also been recorded by some of the biggest pop music superstars of the recent past such as Rod Stewart, Elton John, Sting, Steven Tyler, Queen Latifa and more.

Our audience is discovering this great music and finding it to be the new cool. The Standard is a lifestyle for this incredible demo, who drive luxury automobiles, own expensive gadgets and settle for nothing but the best that life has to offer.

Programmed and Hosted by Boomers
A recent help wanted ad soliciting candidates for a program operations head at their standards network stated that previous experience with the format was not required. What? We're still scratching our heads over that one!

Our programming is presented in a fun, entertaining package, and programmed by like-aged professionals that understand this demo. Not by twenty-somethings that have no clue about what engages the 40+ market. And not by the geriatric set that has never had a clue about this generation (think back to the 60s and 70s when our parents told us to "turn that down"). We're also big on promotions that include travel (for the most mobile segment of our society) lifestyle events such as shows, concerts, dining and dancing, and much more.

To find out how you can harness this powerful demo, click on our interest link above, or call 818-766-SONG (7664).