The Standard is as much about Lifestyle as it is about the great music we play. Travel, entertainment, recreation, it's a lifestyle that this audience is passionate about, and settles for nothing short of the best.

Our presentation, promotions and ancillary means of marketing all revolve around the lifestyle. From luxury cars to upscale food and beverage, exotic travel destinations and adventure, the lifestyle is a major focus of our product.

Given that Boomers are the most mobile and affluent generation of all time, natrual tie-ins and affiliations exist like never before in radio. It makes sense as demographers for the past 10 years have predicted that Boomers will be the youngest Seniors in history.

Our advertisers and promotional partners are highly committed to this demographic group and our highly creative means of presenting their messages.